Phase 5: Design Drivers

Values

“At Kaua‘i State Parks we always behave in a way that is ...”

Ancestral

Reference the ancient, spiritual, traditional ways.

Stewardly

Reflect protective, sacred and devoted to land and spirit.

Shared

Be welcoming, nurturing, and peaceful with mutual respect.

Brand Story

Some parks protect the land. Ours protect a way of life.

Across Kaua‘i, sacred landscapes hold stories older than memory. These are stories passed from kūpuna (elders) to keiki (children), rooted in care for the ‘āina (land) and the spirit of aloha (love, compassion). But over the years, tourism grew while park care withered. What once felt sacred became strained.

Kaua‘i State Parks are more than places to visit. They are living classrooms, food forests, and spiritual homes. And now, we’re restoring them as such. Cultural practitioners are at the helm not just to preserve the past but to guide us into a more balanced future.

Part of the Hawai‘i State Parks system, the parks on Kaua‘i are being reimagined as a model for what is possible statewide. This is our pilot project, one that centers cultural authority, community stewardship, and regenerative tourism.

Led by the proposed Aloha ʻĀina (love of the land) Kaua‘i Parks Foundation and supported by a regenerative business model, we are shifting power back to the people. Guardians of this land—farmers, kūpuna (elders), and cultural stewards—are shaping a new park experience. Visitors become guests, and every hike, story, and shared meal becomes a chance to reconnect with what matters most.

Here, restoration means more than environmental care. It means identity reclaimed. When we let the people of Kaua‘i lead, something deeper is found. A model of tourism rooted in reciprocity, reverence, and regeneration.

We are here to protect Kaua‘i together.

Inspiration

Dietrich Varez’s linocut style inspires the visual language of this project. As the chosen illustrator of the sacred ‘Ōlelo No‘eau proverbs, his work reflects deep cultural understanding and a Hawai‘ian connection to the land. This prototype, heavily art-directed using AI, draws from Varez’s style with the intention of collaborating with his estate and a Hawai‘ian artist to carry this vision forward and honor his legacy.

Colors and patterns are drawn from traditional Hawai‘ian tapa cloths, which carry significant cultural meaning, connecting back to the land, the red dirt and natural dyes.

Michael Schwab’s iconic illustrations for the Golden Gate National Parks—rendered in bold, simplified icons—also informed our visual strategy. His work, used across park identity imagery (such as those in the Golden Gate National Parks Conservancy collection) demonstrates how elegant, handcrafted illustrations can unify a system under a strong visual voice.