Phase 2 / Insights & Observations

Interview Insights

People on Kaua‘i know how to care for their land and culture, but the system does not support them. Interviews revealed a clear gap. Cultural knowledge is strong, but support and decision-making are lacking.

I spoke with kūpuna, local leaders, and regenerative travelers. Their voices shaped the brand and showed what must change.

Selected Quotes —

“It’s too expensive to live here. But who will pass on our traditions, if our children leave?”

“We want visitors to take the time to connect and learn from us.”

“Tourists keep coming, yet our most sacred places, the parks, are being neglected and are unsafe for everyone. They are in serious need of help.”

Our Design Target —

Our core audience:
the Kaua‘i Guardians.
Local leaders and stewards who embody the values: stewardship, cultural integrity, and responsible access (bridging tourism with preservation).

Prema Tanaka
Food Systems & Culinary Director, Common Grounds

Zach Sui
Chaplain, Kaua‘i Prison

Sue Kanaho
Managing Director, Kaua‘i Visitors Bureau, Executive Director, Hawai‘i Visitors and Convention Bureau

Chucky Boy Chock
Executive Director, Kaua‘i Museum

Our Influencers —

Meet our superfans, the tip of the spear of our design target group. These cultural preservationists and wise elders share ancestral knowledge, ensuring it lives on for future generations.

Greg Kawaimaka Solatorio
Cultural Practitioner, Molokaʻi
@slydahgoutdoors

Leina'ala Pavao Jardin
Kumu Hula, Kauaʻi
@leinaalajardin