Strategy informs my work as a designer. I am dedicated to creating thoughtful experiences. I’ve brought that passion to hospitality, beauty, fashion, the arts, nonprofit, global corporate, and luxury brands. People trust me to bring alignment and elegance to every touchpoint, and to make room for the unexpected, the delightful.
My roots are in ballet. That discipline influences how I work. I think in rhythm, design in flow, and help brands move with grace, telling stories that breathe, land, and linger.
I partner with companies to turn brand strategy into creative work that supports growth. I lead with care, intuition, and a deep respect for both form and purpose.
For my full portfolio website, please visit ebr.design.
4 am, November 22, the morning of the unveiling of the JFK 50th Memorial in Dallas. The first time seeing my work in place. Touching the etched typography by moonlight: a moment I’ll always carry with me.
EXPERIENCE —
Principal, Creative Director
EBR Graphic Design
California and Texas | 2006–Present
Leads brand strategy, content direction, and visual storytelling for hospitality, nonprofit, and corporate clients—including Mercedes-Benz EV Charging, Indian Springs Calistoga, Bernardus Lodge & Spa, Disney, Nike, and KPMG. Creates brand guidelines and identity systems that ensure visual and tonal consistency across platforms. Work spans messaging development, photoshoot direction, project planning, and close collaboration with writers, designers, and agency teams.
SELECT PROJECT HIGHLIGHTS |
CULTURAL AND CIVIC —
City of Dallas
Designed JFK 50th Memorial; led brand identity and wayfinding for Trinity River Corridor; created wayfinding for Fair Park.
Crow Museum of Asian Art, Perot Museum of Nature & Science, Dallas Symphony Orchestra
Developed visual identity, wayfinding, and campaign creative.
ArtCenter Capstone:
Kaua‘i State Parks
Created modular identity and narrative platform for cultural stewardship and local authorship.
IN-HOUSE ROLES —
Sr. Art Director (Contract)
Hilton
McLean, VA
Co-led design strategy for Waldorf Astoria’s global rebrand and rollout. Developed design systems and brand guidelines to unify the brand while allowing for distinct local adaptation. Established a templatized approach to be used by designers and vendors across international properties.
Creative Director
Woodside Hotel Group
Menlo Park, CA
Led creative for 10 boutique hotels’ brand systems and guest communications tailored to each property’s distinct character. Wrote RFPs, directed creative teams, and visioned a comprehensive overhaul, cohesion across properties but preserving individuality.
Sr. Art Director (Contract)
Mary Kay
Dallas, TX
Contributed to the visual language, by pushing creative and inspiring the team to take risks in their new global brand identity initiative. Created the first-ever packaging design for Mary Kay China vitamins.
Art Director
Sephora
San Francisco, CA
Led seasonal beauty campaigns, including art direction and photoshoot planning.
Sr. Designer
Neiman Marcus
Dallas, TX
Designed national campaigns for a luxury retail audience.
Manager of Graphic Design
Wisteria
Dallas, TX
Redesigned catalog and website to align brand tone with curated living story.
Design Director
Dallas Museum of Art
Dallas, TX
Led centennial and exhibition visual systems and identities. Streamlined production and costs by 45%. Partnered with curators to match print materials to artwork on view.
EDUCATION —
ArtCenter College of Design
Pasadena, CA | Anticipated August 2025
2025 Candidate for a Master of Design (MDes) in Brand Design and Strategy
Yale University
Brissago, Switzerland | Summer 1996
Design-intensive study abroad (MFA-level courses with world-renowned design masters Paul Rand, Armin Hofmann, and Wolfgang Weingart)
Rhode Island School of Design
Providence, RI | June 1995
Bachelor of Fine Arts in Graphic Design and Bachelor of Graphic Design
CORE COMPETENCIES —
Creative direction, cross-functional collaboration, and multi-channel brand expressions (print, digital, environmental)
Design systems, visual identities, and campaign development
Brand analysis, strategy, visual language, storytelling, and tone of voice
Empathy-driven research and guest-experience mapping
Concept iteration and analog techniques (hand-drawing, watercolor, lettering)
DIGITAL TOOLS —