Phase 3: Frameworks & Strategy
Blue Ocean
Strategy Canvas
Distilling insights from comparative research, this visual translates patterns across global park models into a clear opportunity space for Kaua‘i.
Competitive Advantages
Research into global park systems revealed three ways Kaua‘i can lead, making it a unique park experience unlike any other in the world.
Competitive Analysis / Opportunity Area
Research revealed an opportunity for Kaua‘i to set a global benchmark as a culturally immersive and publicly accessible visitor experience.
Brand Architecture
BRAND PURPOSE —
To nurture Kaua‘i’s abundance through sacred, transformative experiences.
BRAND BELIEF —
Our ancestral knowledge is the path to our future — and the world’s.
BRAND PILLARS —
- Sacred Stewardship
- Cultural Reclamation
- Harmonious Exchange
SOCIETAL PURPOSE —
To see the world differently, together.
BRAND TAGLINE —
Become Kaua’i.
Business Model
VALUE PROPOSITION