Phase 3 / Frameworks & Strategy
Brand Architecture
BRAND PURPOSE —
To nurture Kaua‘i’s abundance through sacred, transformative experiences.
BRAND BELIEF —
Our ancestral knowledge is the path to our future — and the world’s.
BRAND PILLARS —
- Sacred Stewardship
- Cultural Reclamation
- Harmonious Exchange
SOCIETAL PURPOSE —
To see the world differently, together.
BRAND TAGLINE —